A Step-by-Step Guide to Email Marketing

What is the Email Marketing?

The Email marketing is an act of sending a commercial message, typically to a group of people, using email.

 In its broadest sense, every email sent to a potential or current customer could be considered email marketing. To start with, you have.

  • Choose Your Right Email Marketing Tools.
  • Identify Your Target Audience.
  • Choose List-Building Tactics.
  • Create Your Email List Segments.
  • Create Email Sending Schedule.
  • Define Your Email Marketing Goals.
  • Decide Which Types of Emails to Send.
  • Formatting Your Email Content
  • Email Automation

 It involves using email to send advertisements, request business, or solicit sales or donations.

Most people are inclined to ignore or delete them unread. You could also violate your ISP’s policies if you send out mass emails to customers who do not chosen to receive them.

Keep in mind that the sole purpose of building an email marketing is to get your product sold. Every email you send should be focused on making your readers want to buy a product or service. For every $1 spent, it generates $40 ROI.

Provide your subscribers with articles that they can’t find on your site. Make sure to add special offers for your products that are exclusive to each reader. Send out holiday greetings and specials, not just when you want sales from them! Limit your email messages to only one each week.

Your custom number base is likely are busy and receive many messages daily. Sending several emails a week can eventually result in people deleting what you send without even taking a proper look and ignoring your Customers will stop reading.

Avoid sending major email promotions around holidays like Thanksgiving and Christmas. People do not have time to check their emails as much since they are off doing things rather than sitting at their computers. There are always going to be exceptions to this rule.

These might include emails about Black Friday specials or emails related to other occasion-specific campaigns.

Why Email Marketing Is Important?

Email Marketing is also a very personal way of reaching your target customers. Messages from your friends and family are sitting next to email updates from your company. That’s why email marketing works at its best when it is personalized.

Email can be tailored to customer actions so that every communication is relevant to their interest. You can cover topics like changes in your company, victories, request feedback to your customer – this list is virtually endless. With 2.5 billion users, email isn’t going anywhere.

About more than 34% of the people worldwide use email. That’s about 2.5 billion people. It’s predicted to increase to 2.8 billion email users in the next 2 years. Yup, email’s popular.

The Radiate Group, who came up with that info, also reckon that the world sends about 196 billion emails daily. Out of these 196 billion emails the majority, 109 billion, is business email. Let’s put it simply. Email marketing is a vibrant and powerful way to connect with people. Bringing it home, think about your own experiences.

Here’s three(3) reasons for why Email Marketing is a channel that shouldn’t be ignored.

# More Effectiveness Than Social Media

Don’t get us wrong but social media is an extremely important component in any business marketing strategy. Social Media is a great channel for interacting with your audience and strengthening your personal relationships with them.

And because of that, it is an important first step towards reaching your ultimate Goal – Conversion. But when it comes to converting people into members, customers or supporters, email marketing is the way to go.

# Economic and Cost Effective

 It’s easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message. For small-business owners on aa budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail. You don’t have to take our word for it.

A joint study from Shop.org and Forrester Research found that 85% of US retailers consider email marketing one of the most effective thing.

# Measurable

There’s no guesswork in Email Marketing. When you use any email marketing software, you can track who opened your email, which links were clicked, and how many people unsubscribed.

You can easily get a picture of how your email campaigns are performing, make adjustments and improve your effectiveness. Email marketing metrics are important to remember as you monitor and measure your internet marketing strategy as a whole.

What is Lead Magnet?

A Lead Magnet is an incentive used to give something of value to a potential client in exchange for their contact details and at the very least a name and email address. Lead magnets are often free and usually give people who sign up for them a piece of content.

you can use a Lead Magnet to Get Content Writing Leads and Prospects One of the best different ways to generate content writing leads is to offer a lead magnet. A lead magnet is an incentive that you give to readers and potential clients in exchange for their email address (or other contact info) and permission to send information.

# How to create a Lead Magnet so that customers couldn’t ignore?

Getting traffic to your site is nice, but there’s not much of a point if those visitors don’t convert. Lead magnets aren’t some newfangled tech trend. They’ve been an essential component in an advertiser’s arsenal for decades.

You give people something for free in exchange for an email and permission that you can continue sending them more stuff. So it’s like the catalyst for a new customer relationship in the end.

Here’s How to Create a Lead Magnet in 5 Steps:

  • Step 1 Choose Your Buyer Persona.
  • Step 2- Identify Your Value Proposition.
  • Step 3 Give Your Lead Magnet a Name.
  • Step 4- Choose What Type of Lead
  • Step 5 Create Your Lead Magnet.

Now you know what is a lead magnet and let’s create Optin Forms. After the creation of Optin Forms, you’ll need to install it on your website. Here are the places.

# What is Email Marketing Tools?

  • Active Campaign – Best for Small Businesses & Enterprise
  • Moosend – Best for Small Agencies & Non-Profits
  • HubSpot – Best for B2B Service Companies
  • Omnisend – Best for E-Commerce
  • Rejoinder – Best for Managed Email Marketing
  • ConvertKit – Best for Bloggers

# Active Campaign

Best for small businesses & enterprises Once an underdog, Active Campaign is now one of the most popular email marketing tools with over 90,000 small businesses customers. Impressively, they’ve achieved this organically by building a product that’s both easy to use and one of then most affordable in the email marketing space.

# Moosend

Best for non-profits and small agencies There are many email marketing tools designed for beginners, but most come at the cost of being over-simplified and lacking in features.

Not so with Moosend. While you’d be hard-pressed to find an easier-to-use tool than Moosend, their platform offers all of the essentials, from well-designed templates to a visual campaign builder, to some unexpectedly advanced features, like weather-based email triggers and AI cross-selling recommendations.

# HubSpot

Best for B2B Service Businesses & Large Agencies Hubspot is world-class in offering businesses an all-in-one sales and marketing platform, that includes a CRM, landing pages, email marketing, marketing automation, chat, forms, and everything in between.

# Omnisend

Best for E-Commerce They may be the new kid on the block, but Omnisend is quickly becoming the leading marketing platform for e-commerce.

Designed to help E-Commerce brands control their marketing across multiple channels, Omnisend offers automated email, SMS, push notifications, and most impressively, integrations with Google Ads, Instagram, Facebook Ads, Messenger, and WhatsApp which they claim have 10X higher click through rates than email.

# Rejoiner

Best for managed Email Marketing When I saw Rejoiner appear so high in our ranking, I thought there was a mistake. For starters, I hadn’t heard of them. Their pricing was off the charts, and yet they had countless glowing reviews from customers. Something wasn’t adding up.

# ConvertKit

It’s best for bloggers, ConvertKit is a relatively simple email marketing tool used almost exclusively by bloggers and online course instructors to develop their personal brands. Their platform has no bells or whistles.

It doesn’t even have email templates, as ConvertKit encourages its users to send plain-text emails to increase engagement. As most of its users are individuals trying to build a personal brand this makes sense, but it does make ConvertKit a poor-fit for other use cases.

What is an Email List Segmentation?

Email list segmentation is an email marketing technique where you segment your subscriber list, based on any number of conditions that increase email open rates, boost your CTR, and decrease the unsubscribe rate.

It is a technique used by businesses and marketers to send relevant communications to specific people in an email marketing list.

In fact, 82% of marketers have reported an increase in open rates through mail personalization. And yet, 70% of brands fail to use them! That’s just crazy talk. And that’s why, in this guide, you’re about to learn how to segment your email list and get a huge leg up on your competitors.

By understanding the specific characteristics that differentiate each of these groups, you can tailor the content of your email marketing campaigns to each individual segment and significantly increase your conversions. The difference in tactics is like the difference between how a shotgun and a sniper rifle operate:

The former blasts away broadly and blindly hopes a few of the pellets hit. The latter tracks, targets, and precisely hits its target.

What is an Email Marketing Autoresponder?

An Autoresponder is a script that automates email replies. The script is triggered by user actions either on a site or when a user sends an email directly to another email with an autoresponder in place. Confirmation emails constitute the most common example of the autoresponder, but they have a variety of uses.

An email autoresponder is a series of messages sent automatically to a mailing list based on specific rules at defined intervals. The process may start after a user subscribes to the sender’s email list or when a particular condition is met.

A Tool called “Contact Form” is the easiest way to collect customer information for targeted messaging. Check out the best contact form WordPress plugins which make your Email Marketing Easily.

How to build an Email Marketing Strategy?

This is a great way to build an email marketing strategy and we encourage you to follow it

  • Define Your Goals.
  • Build An Organic Email List.
  • Segment Your Email Lists.
  • Clean Your Email List.
  • Craft Compelling Subject Lines.
  • Get the Tone and Timing Right.
  • Use an Attractive Design.
  • A/B Test Your Emails.
  • Schedule Your Emails.
  • Optimize Your Emails For People to Unsubscribe.
  • Avoid your emails into spam folders.

A Tool called OptinMonster, which creates OptinForms and it’s one of the best WordPress Plugins for generating leads.

# How should I send Emails?

There is no hard, fast rule when talking about how often to send marketing emails, so we recommend that you ask your subscribers how often they want to hear from you. You can also do some A/B testing to see what frequency has the best performance.

Generally, you’ll want to reach out to newer subscribers more often since they’re just getting to know you. But, beyond that just send out emails on the schedule you’ve established and no more.

#When I could send Emails?

The Timing is an another one that can vary widely depending on your list. Our advice is to experiment with this and see what gives you the best results for your subscribers.

You can check out Google Analytics to find out when your subscribers are most active and send your emails at that time.

*Find the difference between single opt-in and double opt-in?

Single opt-in means that once a visitor clicks “subscribe” they’re on your list.

Double opt-in means that they click “subscribe” then have to confirm that

they subscribed by clicking a link in a confirmation email or other transactional email sent to the email address they provided.

# Single Opt-In vs Double Opt-In

Single Opt-in

In single opt-in Perhaps are the biggest reason to use a single opt-in is the speed at which you can grow your email list. Just think about it.

The extra step involved with a double opt-in will inevitably reduce the number of people who complete the signup process.

In fact, Get Response states, “Marketers generally see about 20-30 percent faster List  growth when they use single opt-in” They also point out that this roughly equals the average rate of list churn for an email list over the course of a year.

Double Opt-In

One of the main reasons why email marketers choose double opt-ins is that it tends to enhance the quality of their lists. By requiring confirmation, you know or a fact that people are serious about subscribing to your email list.

It’s not something that happened by mistake, and they’re genuinely interested in receiving emails from you, learning more about your brand, and potentially making a purchase.

Even though some marketers might balk at the thought of losing some subscribers, anyone who is unwilling to take the simple step of clicking a link to confirm their subscription clearly isn’t that interested in the brand. That means they’ll also be less interested in your content, which could bring down your metrics and even lead to spam complaints.

# Bottom Line

Email Marketing is being used to promote company’s product and services or to connect with the customers.

Email Marketing is an effective tool for sales driving and it can’t be treated as spam that annoys customers.

It provides Huge returns to marketers .

Remember, you are a guest in inboxes of subscriber and your emails must polite, respectful and value oriented otherwise CTR will be very low.

Email Marketing is all about promoting your company’s voice and style by having Email Automation.

As per the listed reasons above, one can think for sure that Email Marketing is the best channel to attract, engage and connect with an audience to drive sales and revenue for your business.

Are You ready for building your Email list? Don’t forget to add Email Signup Forms. Get the Email Copy ready to engage your subscribers for reading.

Take advantage today.

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