A follow up email is super important after several events:
Below we’ve included templates for each which you can copy/paste for your own follow up emails!
An easy way to follow up after a sales call, even if there is no planned next meeting, is to provide some value. In this example we are just linking a few of the cool tools we discussed over the sales call.
Just give a quick few links and stop. Make your last interaction with them a pleasant/useful one!
Purpose: Send them useful tools discussed on the call.
Subject Line 1: Stuff from call
Subject Line 2: The links you wanted
Subject Line 3: Call notes
Subject Line 4: All the links you liked
- Sumo – Add email collection to your site like we talked about.
- SwipeFile – A publicly updated swipe file so you don’t have to keep one.
- Momentum Chrome Extension – That tab on my screen you said you liked.
Talk again soon!
Neville – 555.555.5555
Purpose: Send them materials they can share around the office
If you’re selling to large companies, often times you’ll have one person who will be your “product champion” within the company. Arm this person with some helpful materials they can show their colleagues to convince them to use your product. This template gives them “ammo” to share around the office.
Subject 1: Slide deck to print
Subject 2: Slides for the office
Subject 3: SEO report for [Website]
Subject 4: Analysis of [Website] complete (results attached)
It was great meeting this afternoon.
1.) Here’s a handy Business One Pager you can print and send to anyone in the department.
2.) I’ve attached the full slide deck in a PowerPoint to this email.
3.) I’ve also attached the full custom SEO report on your website. Feel free to share this around the team.
Neville – 555.555.5555
Purpose: Following up after a call to close the deal immediately
Subject 1: Hey [Name]!
Subject 2: Great talk…how do we close?
Subject 3: Closing time…
Subject 4: Last step and we’re done!
Fill out this form and payment here.
(It should take less than a minute).
Once I see the order went through, we’ll take care of the rest on our end!
[Name] – 555-555-5555
Purpose: Follow up after a phone call to check in
Subject 1: Quick check in
Subject 2: Can I answer any questions?
Subject 3: Setting up a call
Subject 4: Any secondary Q’s?
Just wanted to check in with you – it’s been 2 weeks since our phone call about _____. Do you have any questions or concerns I can help with?
Feel free to reply to this email or call my personal number: [Phone].
Looking forward to hearing back from you!
Purpose: Follow up email to book a call after a free trial
Subject 1: Are you enjoying your free trial with [Company]?
Subject 2: Can I answer any questions?
Subject 3: Setting up a call
Subject 4: Can I help you with your goals?
Thanks again for signing up for a free trial with [Company].
Do you have 15 minutes to chat about your goals?
Here’s a link to my calendar so you can find a time that works best for you.
Looking forward to connecting!
P.S. On the call I’m happy to answer any questions you have about the program, and maybe even further guide you to more resources.
Purpose: Follow-up email after online quiz but didn’t book a call
Subject 1: Feedback after your ____ quiz?
Subject 2: Can I answer any questions?
Subject 3: I’d love to help
I noticed that you took our ___ quiz but then didn’t follow up with a free call from our rep.
Mind if I ask why not?
Can I answer any specific questions for you here via email instead?
Either way, I’d like to help!
If you’re really gunning for a specific job, it’s always helpful to stand out from the crowd, and go above-and-beyond other applicants.
Most people beg for a job and hope it works out. Superstars however can go above-and-beyond to impress (see what recruiters are looking for in a job interview). For this template I created a one page Google Doc with an outline for the help I can offer the company. This took me less than 10 minutes, and you can copy the template for yourself.
This is the kind of stuff that could push you over the top for a company to choose you. My buddy Noah got a job at Mint by making a full marketing outline for the entire company. He didn’t have to do this, but because he did, he got the job.
Purpose: Show you are right for the job with an outline
Go above-and-beyond by sending them a custom outline of what you can help with. This shows you were paying attention and know your stuff.
Subject Line 1: Outline of [Company] improvements
Subject Line 2: [Company] improvements I can make
Subject Line 3: Things I can fix ASAP
Subject Line 4: Things to improve on [Company]
I’ve included a small one-page document outlining the immediate problems I saw. I would love to help the team fix all of these!
Neville Medhora – 555.555.5555
Purpose: Let them know you are interested and ready
Subject Line 1: Great interview!
Subject Line 2: Would love to join the team
Subject Line 3: [Company] + [Name] = ❤️
Subject Line 4: Would be honored to join
This is just a quick followup email that can help solidify what happened in your interview. It also let’s them know you are interested and ready to move on the opportunity.
It was fantastic interviewing yesterday! Would love to join the awesome team, and have a bunch of great ideas and work to contribute.
If there are any updates on the hiring process, please let me know. Look forward to speaking with you soon!
If you have a meeting with an existing client, it’s always useful to know the next step you’re taking together. This helps both parties understand what page they’re on, and avoids a bunch of useless back-n-forth emails later on.
Purpose: Give a quick re-cap of what (and when) the next things are happening
Subject Line 1: Quick re-cap for you
Subject Line 2: Re-cap of [Date] meeting
Subject Line 3: Meeting Outline
Subject Line 4: Outline of [Meeting Name]
July 20th: I will send you the full set of image deliverables.
July 25th: Get back to me with any changes your team has.
July 31st: We’ll have the final revisions done.
If you need anything before then just let me know. Otherwise I’ll see you and the team at the all-hands-on-deck meeting in August!
[Name] – [Phone]
Purpose: Share the meeting file assets
Another thing you can do is send a helpful set of notes from the meeting, or share any materials that were involved. Make sure to write “No response needed” so they don’t feel obligated to reply.
Subject Line 1: Meeting assets
Subject Line 2: Meeting slides, reports, and PDF
Subject Line 3: PDF & Slides from [Meeting Name]
Subject Line 4: Attached: Meeting assets
Here’s all the notes and goodies that were on the call:
– The slides: https://copywritingcourse.com/follow-up-email-template/
– PDF version of the notes Aaron took: https://copywritingcourse.com/follow-up-email-template/
– The July SEO report: https://copywritingcourse.com/follow-up-email-template/
I’ve also attached these all in our Slack channel so we can access them later. No response needed.
Purpose: Follow up on a quote they requested
Subject 1: Quote you requested
Subject 2: Quote for [Project]
Subject 3: Can’t wait to work with you
Subject 4: Touching base on the quote you asked for
I just wanted to make sure that you received the quote I sent last week. Let me know that you got it and if you had any questions.
I look forward to working with you,
P.S. I’ve reattached the quote in this email.
Purpose: Tell them what you need as a follow up after a call
Subject 1: I need a few things to get started
Subject 2: What I need from you
Subject 3: Re-cap of items needed to start
Subject 4: A few things missing before I can get started
We got a lot done in yesterday’s meeting.
Just a reminder that here are a few things that I will need from you to get started on your project:
– [Asset ex: logo]
– [Asset ex: PMS colors]
– [Asset ex: images]
– Deposit of [X amount]
Once I have everything I’ll have a first draft back to you in 3 days.
I’m really excited about this project and thing you are going to love what I come up with.
Talk to you soon,
Purpose: Follow Up Email Template after consulting session
Subject 1: Nice meeting you
Subject 2: Great session today!
Subject 3: Feedback on session today?
It was nice meeting with you yesterday! Hope what we discusses was helpful as you move forward.
Linked here is a 1-question feedback form. Any feedback you’d like to share is much appreciated, even if negative!
If you want to book additional sessions, there’s a discount code waiting for you after you complete the form.
If you send an email but get no response back, here’s some templates to get their attention back and encourage them to response (without being pushy).
Purpose: Cut straight to the point and ask the next step
Let’s say you do a couple of calls with a person/company, and they ghost on you. Here’s a simple email to get their attention and cuts straight to the point.
Subject Line 1: Quick followup?
Subject Line 2: Next step to take?
Subject Line 3: Let me know
Subject Line 4: Hey [Name], next step?
I’m not sure what our next step is. Let me know course of action makes sense (if any).
Thanks for your response.
[Name] – [Phone]
Purpose: “Closing Account” follow up email
Here’s a classic email for following up after getting no response from a client. It says you’re closing their account and you need their permission. This one works great!
Subject Lines 1: Closing your file?
Subject Lines 2: Your file will be closed.
Subject Lines 3: Closing your account.
Subject Lines 4: Close out this account?
We are in the process of closing files for the month. Typically when I haven’t heard back from someone it means they’re either really busy or aren’t interested.
If you aren’t interested, do I have your permission to close your file?
If you’re still interested, what do you recommend as a next step?
Thanks for your help.
Purpose: Ask for a one word reply to indicate interest
This is a low-commitment email that just allows them to respond back with one word. I’ve seen in B2B that sometimes ultra-short and informal emails will get a reply quickly.
Either is great, just wanted to be sure!
Purpose: Following up if the client didn’t do something yet
Subject 1: Checkin’ up
Subject 2: Reminder [Item They Need To Send You]
Subject 3: Bump!
Subject 4: 👉🏼 Reminder 👈🏼
[Item They Need To Send You].
Purpose: Following up on prospective client after ghosting
Subject 1: Checking in about [Project]
Subject 2: Are we still on?
Subject 3: Do you still want [Prospect Goal]?
Subject 4: Can we get started?
Last week we chatted about how I could help you [Main Goal They Wanted To Accomplish] so that you could [Main Benefit They Were Looking To Achieve].
I haven’t heard back from you, and my schedule is filling up for [Month].
Is this still something you’d like done?
Purpose: Following up on client after getting ghosted using scarcity
Subject 1: Can I schedule you in?
Subject 2: Still looking?
Subject 3: Last step!
Subject 4: Almost done here 🙂
Are you still looking to [Prospect’s Main Goal]?
I only have one open slot left in my schedule this month. Do you want it?
Let me know if and we can get started.
Purpose: Get a hard yes/no on a lead that’s gone cold
Subject 1: ___ project – still interested?
Subject 2: Came across these, thought they’d help
Subject 3: Resources + a quick win for you
Subject 4: Yes / No ?
I’ve been thinking about our conversation, especially the issues around ______.
I put together a couple of resources that might help you with the project, if/when you decide to move forward with it.
(Links to 2 relevant articles about the issue)
With that in mind, I think your quickest win would be to start with ____.
If you’d still like to work on this project together, reply to this email and we can work out the details as discussed.
If not – that’s totally fine, but please let me know. I only take on a few clients per month and I’m saving you a slot.
Purpose: Follow up on a proposal you sent in and ask for constructive criticism.
Subject 1: Any feedback?
Subject 2: Are you still interested?
Subject 3: Is [project] still a go?
Subject 4: Do you need anything else?
I just submitted a proposal for [PROJECT], and I figured this was a great time to reach out and connect with you.
If you’ve got time for a quick 15-20 minute call, I’d like to learn a little more about your side of the process, especially:
2-3 points that take a good proposal and make it a great one;
Any red flags you look for that might immediately disqualify a proposal;
Any specific extras I can send to improve my proposal. I’ve got case studies, presentations, and other research/resources I can forward to you if you’d like.
I’m sure your department has just been hit with a wave of submissions, so I understand if you’re busy – I just want to put together the best package possible.
If you have the time, here’s a link to my scheduler: [LINK]
Purpose: Follow up on a proposal you sent in.
Subject 1: Did you recieve my propsal?
Subject 2: What is the status?
Subject 3: Have you made your decision?
Subject 4: Do you need anything else?
I submitted a proposal for [PROJECT] two weeks ago but never received a response.
Confirm that it was received.
Update me on the status.
Also, if I can add any supplementary resources, please let me know.
Purpose: Feedback as to why they didn’t buy
Subject 1: Can I get your feedback?
Subject 2: You forgot something in your cart.
Subject 3: Is our site working properly
Subject 4: Why didn’t you buy?
I noticed you added ___ to your cart but ended up not buying it.
That’s totally fine, but would you mind telling me what made you change your mind? Of if there was some sort of technical glitch?
I really believe in what I’ve made here and I want to make sure the site is working properly!
Purpose: Abandoned cart follow-up email for course
Subject 1: Any questions about our program?
Subject 2: Any questions about our course?
Subject 3: Want me to give you a call?
Subject 4: Can I call you?
I noticed you added our course to your cart but didn’t purchase.
Can I help answer any questions?
If you’re still on the fence, I might be able to help you figure out if this is the right choice for you – just reply to this email with your phone number and I’ll give you a call.
Purpose: This is an email designed to get a customer to upgrade to a higher plan
Subject 1: upgrade?
Subject 2: New plan for right now?
Subject 3: Hey ____, can we bump you up plans?
I’m aware you’re wrapping up the program on Friday, but then you’ll have to wait 2 weeks until the 12-week program starts.
I REALLY want you to maintain your momentum, so…
I’d like to offer you personal training for those 2 weeks. This is something I’d usually charge $xxxx for, but it’d be 100% free for you.
Can I upgrade your plan?
Purpose: This email was written to follow up with trade show contacts that signed up for a free sample product.
Subject 1: Your free tape sample
Subject 2: Nice meeting you at the trade show
Subject 3: The free floor marking tape you requested
Subject 4: Where should I send your free sample?
Great talking with you at our booth. We discussed sending you a sample box of our ______ —could you send over the shipping address?
This box will include:
This is 100% no charge, and our way of proving our stuff is the best.
Just reply with your shipping address and I’ll send it over!
Purpose: Checking in with past clients clost to their warranty expiring
Subject 1: Check your _____ before the warranty expires
Subject 2:Have you checked your _____? Your warranty is ending soon
[Name] here from _______ – we’re the guys who did _____ work for you back in [Date].
I’m sending this to you because according to our records, you’ve got part of your __________’s warranty ending this year.
It’s a good idea to inspect the _____ and make sure that *if* anything’s wrong with it, you take care of the problem while the warranty is still valid. Waiting until after it expires could mean thousands of dollars in extra costs that you can easily avoid.
If you’d like us to come out and inspect your ______, just hit reply and let me know. It’s a 2 hour process and we can be out there as early as next week.
All the best!
Here’s some “triggers” with examples you can use. We’ll include a small snippet for each example:
Make them think the deal is going away, or they are missing out.
We’ve got 10 engineers ready to go this quarter, but if we don’t close this deal by next week the company is allocating them to another project. Let me know by Friday if this is a solid go, or we’ll pass for now and contact you next year.
2.) Extreme Honesty:
Show some real vulnerability and honest.
Let me know this week and I can lock in that price, otherwise the PM told me we’re closing out this account.
3.) Question Their Power:
I do not condone using this except in rare situations! This method might burn bridges, so beware.
Hey Jim, seems like we might be asking the wrong department about this, can you forward me to the person/department who can make this happen?
4.) Use Specific Facts:
By quoting actual numbers, one of them might capture the attention.
22,374 project managers around the world using us everyday.
2,300 job applications get filled per day.
98.5% of our customers re-use us when they need new hires.
Hopefully we get 1 new PM on board named Aaron!
5.) Intrigue them with stuff about themselves:
Everyone’s favorite subject is themselves, so maybe indulge that with some cool tools. I used PhotoFeeler a lot in my post on how to choose the right photo for your social accounts. I’ve found this to be an awesome little tool to run people’s public photos through, then send them the results!
From the results we’ve seen at our own firm, you might want to change your LinkedIn photo to the highest rated one. I know it sounds silly, but we see better results with our salespeople when they use highly rated pictures!
Download all these email templates for your files:
Enter your email and we’ll send you this entire pack of follow up email templates:
-Save in your own files (just one extra sale or response can make it worth it)!-
-Share with colleagues or friends who could use them-
-Copy/Paste them whenever you need-
Neville Medhora – Email Copywriter
P.S. What are your favorite follow up email templates?? Post it below in the comments!
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