March 23, 2021

More people are using video as a way to cut through the noise and make personal connections. We take a look at four industries where video marketing and video for sales is surging.

Nobody sees more variety on the sales floor than a solutions consultant (SC). They’re the person to whom all new and exciting edge-cases flock—where salespeople bring the deals that are unusual, fascinating, and sometimes, prophetic.

You see, because we aren’t direct sellers, we have a fundamentally different relationship with customers and we touch so many deals that we get a great pulse on what’s happening across the market. Lately, in four particular industries, I’m watching video surge so much that it’s worth writing about. But before I say which, let me explain why.

Video Is Personal and Powerful

We’re coming out of a communication dark age. You can see it in the faces of marketers and sellers—they feel battered by the increase in channels and interactions but a decline in engagement. They seek out video as a way to break through people’s inboxes, at which it excels, but what’s really driving its adoption is that video is personal. I see this for myself on a daily basis.

I visited a customer’s office and the first thing they told me was, “We feel like we already know you because we’ve watched your videos.” I get that reaction a lot. At trade shows, events, and on demos, our reputation precedes our team via the micro-demos we send. We’re instant acquaintances with everyone.

Video is also powerful. It goes far deeper than clicks to track individuals by what they watched and rewatched, on what devices, and where. It analyzes each video player by channel, trends, traffic, and multi-touch ROI. With this data, marketers and salespeople can see and automate practically everything.

To be an instant acquaintance and able to automate and optimize your outreach is a remarkable advantage. And nowhere is that more true than in these four industries.

2021 Video in Business Benchmark Report

Video in Business Benchmark Report2021 Video in Business Benchmark ReportKnow where you stand, so you can stand out. Get the insights you need to craft a video strategy that works.Get the Report