You might already know that I’ve had a YouTube channel since 2009 and I also curate content about YouTube on Scoop.it and Pinterest. During the last 5 years, I’ve shared so much of what I learned from trusted sources like Tim Schmoyer from Video Creators TV, Matt Balick from VidiSEO, and of course my mentor Lisa Irby from 2 Create a Website. These YouTubers have spent many hours producing carefully crafted, high-quality, YouTube videos and they can back up what they say with tons of “social proof” in terms of YouTube view counts and subscriber counts.
That’s why I get a little annoyed, and down-right disappointed, when I see someone talking about how to get more views on YouTube and they have absolutely no idea what they’re talking about. Well, that’s not exactly true. They might know a smidgen about video marketing and at least they are making videos, (which is more than I can say for some folks). But at times, the information that they are sharing can actually be harmful to anyone who watches and ends up taking their advice to heart.
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Setting Goals for Your YouTube Channel
One of the most critical lessons I’ve learned is one that doesn’t just apply to YouTube. It can be applied to many things we do online and even what we do offline and I’ll share it with you now.
As a rule, don’t compare your YouTube stats to those of other YouTubers. Set realistic goals for your channel and only make comparisons with yourself. Otherwise, you might get discouraged when you see others racking up numbers on one single video that you can’t muster across your entire channel!
What you should do instead is, keep producing quality content, try different formats, switch things up! Experiment with different video lengths to see what works for you and always be sure to track your results. Let me give you a few examples of some experiments I’ve done recently and the tools I used to track the stats as I tried to get more YouTube views.
Keep in mind that I wasn’t trying to break any records on YouTube. But my goal was to have at least 100 – 200 views in the first month. This might seem low to some but I’m sure there is someone reading this right now, who can relate to this benchmark, and would be happy to get 200 views on their videos in the first month too. I also hope that new videos can make it to my daily top ten.
YouTube Views in Traffic Reports from OneLoad
One the easiest ways to keep track of the popularity of your YouTube videos is by signing up for a daily email report from OneLoad. The report provides simple stats.
You get to see the top ten videos viewed on your channel from the previous day. You’ll also see the total number of views across your entire channel and a comparison of your channels performance from the previous day.
At a glance you can see if your #1 video continues to hold at the #1 spot, but it’s even more exciting when one of your newer videos shows up in the top ten shortly after it’s release! You’ll love these reports because you don’t need to log in to any of your accounts and because the report is limited to the daily top ten, you get your stats “fix” without being overwhelmed by all the “fluff” in your YouTube analytics or SocialBlade reports.
Don’t Underestimate the Power of YouTube Playlists
[tweet_box design=”box_10″]Creating Relevant YouTube Playlists Can Drive Massive Traffic to Your Channel![/tweet_box]
YouTube recently added reports for tracking stats from our playlists to their analytics dashboard. Similar to the OneLoad emails, in the YouTube Playlist Views reports, we get to see the top ten most popular Playlists over a given time period. Here’s part of the announcement from YouTube:
New playlist reports in YouTube Analytics
Recently, we tweaked YouTube to give playlists more love, with new features like the ability for viewers to collect their favorite playlists and access them straight from the Guide.
This is a bit of a game-changer and if you’re not using playlists already, you should get started asap. Playlists are also popping up more frequently in YouTube’s search results (now that should get your attention).
This brings me to my next experiment. I uploaded a short video that I created with Animoto. This video serves as an introduction to the Canva Playlist I curated. Guy Kawasaki and Peg Fitzpatrick recently joined the Canva team so I knew that would create a buzz. And even though, I didn’t create ANY of the video tutorials on the Canva Playlist, I wanted to leverage this to bring more attention to my channel. It’s also great content that I can share with my followers.
I quickly created a graphic in Canva and used that to announce the Playlist on Google+. Let me show you what I mean.
The post gained lots of attention on Google+ and it was even re-shared on the Canva business page. That help me gain a ton of YouTube views and I got a nice spike in my stats. It was cool to see that short little intro video I created, make it to the top ten most viewed videos for the month. I’ll embed the Canva Playlist intro video, at the end of the post, so you can get an idea for your own playlist intro video to create.
Tracking YouTube Views by Hour?
If you ever find that any of your videos is racking up a ton of views, and possibly even going viral, you’ll want to take a look at the number of views you’re getting per hour. You’re in luck, because the folks over at vidIQ, just released this new feature called the YouTube Speedometer or vidIQ Velocity, and it allows us to see YouTube views by hour on any video.
Just for fun, let’s take a look at the view count for Psy’s popular video Gangnam Style (which by the way, just passed 2 Billion views).
Can you imagine a video getting 51.5 thousand views per hour two years after it’s initial release? Well if you’re Psy you can, and you can prove it by using the handy chrome extension from vidIQ that I introduced you last year. I haven’t had time to set up a personal goal for myself yet for views per hour because the tool is so new. But my top video on YouTube right now is the one for opening Otterbox Smart Phone Cases and it’s getting a little over 5 views per hour.
More YouTube Tracking Trends to Keep an Eye On
Now that I have shared some of the latest trends for tracking YouTube views and my latest YouTube experiments, I’ll turn things over to you. Have you spotted any new tools that can help track stats on our videos? When you look at your stats do you notice that there is a particular kind of video that appeals to your audience more than others? Do you know which video gets you the most subscribers?
Recommended Learning: Driving Traffic with YouTube
Share any of your thoughts about this and if you need a push to get out and start making your own videos, check out this amazing guest post that Angela McCall shared on Harleena Singh’s blog Aha! Now, called How to Make a YouTube Video Easily.
As promised, here’s the Canva Tutorial YouTube Playlist.