Published on Friday, 26 May 2017 08:54
Written by Richard Summers
YouTube is one of the daily most visited platforms in the world, competing for the top spot with Google and Facebook. However, this is an immense universe, almost always cut off from the most popular web marketing techniques and talks in the Internet era: why?
Videos are one of the most valuable tools we have at our disposal: they can provide a clear and concise message in just seconds, and are easy to share. We live in a social era, but we also need to consider the type of media the audience is better to interact with: while during Web 2.0 we were more focused on textual engagement, this new era the web is living nowadays sees a remarkable use of visual material. Images and videos can do a lot for any business: therefore, being able to take advantage of the tools made available by YouTube is an absolutely important step for your business.
Get Success With YouTube? It can be done
When you talk about success on YouTube, you mean essentially a career as Youtuber that many have been able to start, increasing their satisfaction and reputation. If we apply the same concept to a brand, the matter slightly changes.
YouTube attracts an incredible number of visitors and users: one billion per month. Perhaps it’s the platform’s intuitiveness, or that you can subscribe and share videos entirely for free, or the quality of the service. YouTube is one of the most popular platforms online, so no business should underestimate the opportunity to make the most of it.
The most successful videos on YouTube are:
• Tutorials, which teach something;
• Sensational, with things never seen before;
• Linked to a particular passion, whether sport or music;
• Sensitive, connected to feelings.
Just from this quick overview, it’s easy to notice what you can do to make the most of YouTube as a marketing opportunity. Backstage and videos focused on storytelling are also very popular. Whatever the theme and main reason behind any video, it’s important to keep in mind that the videos can’t be long: from 30 seconds to a minute and a half is a perfect length for the fast and always ready to revolutionize web.
What to consider when talking about YouTube marketing
First of all, the brand needs to have a good social media marketing strategy in place in order to implement YouTube with your other platforms. It’s fundamental to take care of both the aspect in the front (the video itself) and everything behind it: a good SEO title, as well as appropriate tags and descriptions, will help the video reach a wider audience. In particular, it’s better to tell a little about the company in the descriptions, and include all direct links to other social platforms of the brand, website and contact email.
Your YouTube channel will have to have a cover art, a profile image and previews especially designed to attract more visitors: remember to include the company logo and all the elements that will make it visually unique on YouTube (but also on Instagram, Facebook, on Google+).
With Google Analytics, you can keep track of video and channel performance by viewing views, demographics, and traffic acquisition.
YouTube is a great platform to grow your audience and engage with it visually. Take advantage of this social network dedicated to videos that will help your business improve your social media marketing strategy and refine it.