February 2, 2021·9 min read

Discover why video selling is the most powerful tool in your arsenal, what types of sales videos to make, when to use them, how to get your team on board, and more.

In almost every scenario, you’d rather your salespeople meet prospects in-person. People are more honest, agreeable, and willing to do deals face-to-face. But how often does that happen nowadays?

Many sales organizations hire sales reps who are great in-person and yet most of them spend as much as 36% of their time hunched over email or on the phone.

And while these tools help them close deals remotely, they also make the act of buying less personal. They make ghosting a little more acceptable, no-shows tantalizingly easy, and the whole process of selling harder.

  1. Contents
  2. 1.The Benefits of Video for Sales
  3. 2.Where to Use Video Throughout Your Sales Cycle
  4. 2.1Grab Attention
  5. 2.2Breathe Life into Your Value Prop
  6. 2.3Move Deals Towards Close
  7. 3.The 4 Types of Sales Videos
  8. 3.1Webcam Video (a.k.a. Selfie Video)
  9. 3.2Screen Share Video
  10. 3.3Marketing Personalized Video
  11. 3.4Video Playlist
  12. 4.Video Selling Best Practices
  13. 5.Why Sales Teams Need a Video Strategy
  14. 6.Selling Your Team on Video
  15. 7.Get Up and Running with Video
  16. 8.The Key to Getting Started is Starting

The fix? Video for sales. And not just for product demos, but videos at every stage of the sales cycle from outreach through to closed-won and handed off.

We’re talking about one-way video, known as asynchronous video, which brings back that high-fidelity face-to-face connection and all the mutual accountability that comes with in-person meetings.

Asynchronous video is nothing short of a sales secret weapon and this article will explain how to use it to crush your quota.

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