We collected all the most important dates of the year in one place. A great help in planning activities in the coming months, right? Well, we’re here to help you! All the hottest sales periods and some unusual holidays that, in our opinion, can be used in an interesting way in the context of affiliate marketing are combined altogether. After all, holidays such as Chocolate Day or Emoji Day are a great opportunity to attract organic traffic to social media. Skilful use of this type of opportunity, referring to communication to the industry you deal with, can turn out to be a bull’s eye. We have mentioned more than once that 2021 is the year with the motto “seasonality” so get ready for it now!
We’re actually at the beginning of March but it’s never too late to prepare yourself for the next year. January is all about New Year’s resolutions, setting new goals, and losing weight after the magical Christmas time. Remember to start the year by preparing campaigns to help your customers achieve these things. Keep in mind that there are ongoing promotions and don’t forget about the saddest day of the year. Give your customers a little smile on Blue Monday and they’ll pay you back.
The New Year’s excitement is slowly waning in February, so you can postpone campaigns for new jogging shoes. The biggest events of February are Valentine’s Day (14/02), Super Bowl (07/02), and Chinese New Year (12/02) – if you just think about how to go about them, you have a chance to make a huge profit. February is also the last chance for some fun. Make sure they manage to go crazy for Mardi Gras/Pancake Day (16/02).
Model: CPS | Rate: 2,4% – 7,2% | Conversion type: Sell | Countries: GLOBAL | Preview: click
March smells like fresh air, spring and lots of flowers that will appear in the homes of all women in the world. This month we’re changing the vibe of our activities a bit. It will be the power of women. For math fans – Pi Day (14/03), and do not forget about Britain’s Mother’s Day (14/03). This month will also be important because of occasions such as St. Patrick’s Day (17/03), or First Day of Spring (20/03). Seasonality plays the main role this year – remember that.
Easter is coming (04/04). Ready for some new challenges? Some will spend it in reflection and joy, others will be searching for chocolate and other sweets. How about hiding an Easter Egg in your campaigns? Your audience will surely appreciate this gesture. On the other hand, in April, Ramadan (12/04) begins. This could mean a decline in leads in some parts of the world. Don’t get sad and prepare yourself for Earth Day (22/04). You should know the saying “There’s no planet B”. Any eco-friendly campaigns will hit the spot here.
May the Force be with you especially on May 4. Prepare something special with a touch of galaxy vibe for all Star Wars fans and don’t forget that Cinco de Mayo (05/05) is celebrated the day after. May is also a month commemorating all the mothers. Small and larger gifts are something worth promoting this month.
Pride Month begins at the beginning of June. Every campaign will therefore be in the colours of the rainbow. This year, Eurogames are planned, postponed from 2020. Other important occasions? Juneteenth, Father’s Day, and of course, Tour de France. And most importantly – summer begins in June. The time for holiday trips will begin in a moment. Campaigns in the Travel category are something worth focusing on now.
Model: CPS | Rate: $0.37 – $0.92 | 0,60% – 4,92% | Conversion type: Sell | Countries: GLOBAL | Preview: click
Hurray! The holiday season is in full swing. Make sure your customers have the best entertainment during the holidays and prepare something sweet for all the chocolate lovers (02/07). In July, the postponed Olympic Games will happen. So we’re coming back to sports emotions! Other important occasions: Canada Day (01/07) and Independence Day (04/07) in the USA! It will be a blast!
August is probably the quietest month of all in many countries. Perhaps not much happens then, but that’s not a reason to cry at all. We are starting the Back to School Season. Notebooks, backpacks and pencils are back in the game! Time to prepare offers for students!
Model: CPs | Rate: 6,15% | Conversion type: Sell | Countries: UK | Preview: click
On September 1, people go back to the school desks, or at least… their MacBooks. Some even say that September is like January. The new school year, new me, right? Let people who have never promised that they will start studying hard this year cast the stone first. On the other hand, for the slightly older ones, excellent news – Oktoberfest is about to begin in a moment (18/09).
Here comes the scariest month of the year! Okay, there’s really nothing to be afraid of. Unless you are concerned about the huge traffic during Halloween (31/10). Spiders, ghosts, and huge pumpkins are something that will not be missing this month. Get ready for November as well. The next month will be a marketing challenge!
The biggest shopping madness is about to start, but before that happens – it’s time for Diwali (04/11) and Bonfire Night (05/11). Make sure to prepare something special for Black Friday (26/11) and Cyber Monday (29/11)? These two huge earning opportunities cannot be left on their own. Small Business Saturday (27/11) also takes place in November, followed by Hannukah (28/11). O-M-G! December is just around the corner!
It’s finally here! It’s time to buy some Christmas gifts! And once you’re filled with gingerbread, the winter sales will begin. The next year passed incredibly fast. Maybe it’s time for a little recap on New Year’s Eve?
Model: CPS | Rate: 5,60% | Conversion type: Sell | Countries: GLOBAL | Preview: click
SOME MORE OCCASIONS TO REMEMBER
Apart from the above-mentioned holidays, there are a few more occasions worth remembering. Seasonality is a keyword this year, so you can’t ignore the changes in seasons or occasions such as holidays or back to school. Sports enthusiasts should pay attention to events such as the Super Bowl (07/02), Tour de France (26/06), and the FIFA Club World Cup (scheduled for December). Cultural events worth keeping in mind are the 93rd Oscars Awards (25/04) or the 63rd Grammy Awards (31/01), and if this year is a bit more gracious, all kinds of festivals (e.g. Coachella on April 9) will happen.