Apple’s iOS 14.5 is just a few weeks old, and the data already suggests it has delivered the expected strike against Facebook . Unsurprisingly, more than 80% of users do not opt in to being tracked. Millions of you have seen through the brazen warnings that Facebook’s free apps won’t remain free unless we surrender our right to privacy.

Facebook generates almost all its revenue from digital advertising—targeting ads by harvesting as much data from you and about you as it can. “Facebook marketing is generally dominated by iOS,” one ad industry article laments, “it’s pretty safe to assume Facebook has lost at least half their data, arguably the most valuable half.”



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