June 15, 2020·4 min read

Having your entire sales team use video elevates it from a tactic to a strategy—one that builds upon itself. Find out why you should create a video strategy for your entire sales team.

Video is a powerful tool for individual reps. But when the entire sales organization coordinates its video selling efforts, it can elevate mere tactics into a revenue-crushing sales strategy.

That’s because—beyond offering personal, authentic outreach—video helps sales teams collectively earn more mindshare, spend more time selling, and improve quicker.

In fact, HubSpot has called it one of 10 skills every sales development rep needs to master—though SDRs certainly aren’t the only ones who’ll find video valuable.

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