1. Be clear about your product / service -> what can you offer to the grand buffet of products and services out there?
2. Recognizing which channel fits your brand -> I’m all for diversifying your channels, but if you’re in the early beginnings, selecting key networks that fit your needs and starting from there is much more efficient than just jumping into everything at once.
i.e. if you’re a business offering professional services, LinkedIn is great, if you’re an apparel service, Instagram and FB are amazing and etc.
3. Ads ads ads – your marketing strategy is really important, but I’ve found the most success in conversions with ads.
hope this helps~