October 27, 2019·8 min read

Discover everything you need to know to get started with video marketing, from developing a strategy and determining what video types to make to distributing and analyzing your content.

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers.

And everyone’s creating user-generated content, sharing it, and—most importantly—watching it. From teens on TikTok to brands creating multi-million dollar Super Bowl ads, video is truly everywhere.

  1. Contents
  2. 1.What is Video Marketing?
  3. 2.Benefits of Video Marketing
  4. 3.Video Marketing Strategy
  5. 4.Video Marketing Storytelling
  6. 5.Styles and Types of Videos
  7. 6.Video Distribution Channels
  8. 7.Video SEO
  9. 8.Video for Demand Gen
  10. 9.Video as an Account-Based Marketing Tactic
  11. 10.Video Analytics and Video Marketing ROI

What is Video Marketing?

Video marketing is a digital strategy that leverages the power of video to attract, engage, and convert an audience into prospects or customers.

Sometimes referred to as video content marketing, businesses are increasingly using video in every part of the marketing funnel to reach audiences throughout the customer journey.

Video Marketing Guide cover image

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