🗞 The S.T.U.P.I.D. Email (7-23-2021) :: Copywriting Course

lemon vw ad

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(Swipe, Thought, Uplifting, Picture, Interesting, Drawing)


This is a fun email for Friday July 23rd, 2021. Hope you like it 🙂

 

This iconic advertising campaign for the Volkswagen Beetle was created by the Doyle Dane Bernback advertising agency in the 1950’s and 1960’s.

They needed a fun and quirky campaign to advertise this fun and quirky car (and also to kind of “shake off” that stigma of a car made in Germany, which in the 1950’s was a little dicey association).

These are some of my favorites:

lemon vw ad

The ads “make fun of” the small size of car, being completely honest about how tiny it is:

vw easy to push ad

While it was small in size, it was also small in price, which was a HUGE selling point for the Beetle:

it makes your house look bigger vw ad

 
 

Let’s say you were writing a sales page and “zoomed out” at it. It might seem big and scary, but really it’s just a bunch of little sections squeezed together:

 
 

For example, this sales page might seem like a super long complex page, but in reality it’s just a combination of these sections put together!

[Bold statement showing what can be done]
[Video] (optional)
[Personal story how the product helped]
[Show why they need it]
[Problem the product solves]
[Show what will happen if they don’t have it]
[Testimonials]
[Show different uses for the product]
[What’s included in the product]
[Personal stories]
[Justify the price]
[Industry Statistics]
[Success case study]
[Show the pricing options]
[Satisfaction guarantee]
[Justify the pricing even more]
[How much better life will be with the product]
[Pricing info]
[Frequently Asked Questions]
[Address Objections]
[Contact Info]
[About the creator]
 
 

Just a reminder to focus on things you can control….aka things that are inside your “Circle of Influence:

External: Not in your control.
Circle of Influence: Things you can potentially change.
Circle of Control: Things you have control over all the time.

circle-of-influence

 
 

My home office/studio is starting to come more together. A few tweaks to background and lighting and it should be ready to go!

Putting in a rug:

The interview/studio area goes behind my regular working area:

When zoomed in you can see how a guest interview shot looks:

 

When self publishing a book a few years ago, I decided to A/B split test the cover and title.

842 people responded to the survey.

Which one of these do you think won?? A -or- B?

I’ll tell you below…

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OK I’ll tell you!

Version A: 21% votes (❌ loser)
“The Ten Commandments of Copywriting”

Version B: 79% votes (✅ winner!)
“The Book Will Teach You How To Write Better”

This is how I’ve decided which book cover to pick for both books!


 
 

I didn’t make this, but I thought this was a really cool “demonstration” of how Jupiter’s gravity field stops the Earth from getting pummeled by asteroids:

I thought that was a clever and fun way to show an interesting fact!

 
 
Hope you enjoyed these little tidbits, have a happy Friday 🙂

Sincerely,
Neville Medhora – CopywritingCourse.com | @NevMed



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