Here’s what the AIDA Formula is in a nutshell:
Attention: Get their attention with something catchy and relevant.
Interest: Tell them interesting facts or uses.
Desire: Make them desire the product/service.
Action: Get them to take an action.
Let’s break that down into sections to understand it better:
The AIDA Formula is designed to lead people through a logical process that hooks them, gets them interested logically, gets them interested emotionally, then close the deal:
Going through these steps in order is one of the best ways to convince someone to:
- Buy a product.
- Buy a service.
- Convince someone of an idea.
- Take any action.
Neville from Kopywriting Kourse and Ross from Siege Media discuss how to use the AIDA Formula:
Here’s a little demo and reminder of how to use the AIDA formula on your own:
Using the AIDA Formula as a base, let’s see if we can convince someone to buy this helicopter:
It’s hard to start off with a blank page, but with the AIDA Formula we just have to fill in the Attention, Interest, Desire, and Action sections!
Let’s give it a try:
You know how that drive from your apartment to the office is SO brutal that you end up cursing at everyone who cuts in front of you? Well if you had a helicopter, that wouldn’t even be an issue!
INTEREST: Interest them with interesting facts about it.
With a helicopter, you would:
…get to work in only 20% of the time.
…have no more frustration when you get to work.
…have a fun ride to anywhere in your city within minutes.
…not have to live by the rules “normal” people do!
DESIRE: Make them desire the product or action to take.
Your time is worth about $200/hour, and since you spend an average of 300 extra hours in traffic each year, you’re losing out on $60,000 in income!!!
Not to mention that after all that frustrating traffic, work is the LAST thing you want to do.
That’s why having a helicopter would make your life so much more enjoyable, and even help you make more money.
ACTION: Describe to them exactly how/when they should take action.
I have 3 people looking to sell their helicopters now, and wanna show them to you. When can I send you the specs and prices of these helicopters?
Also, if you’d like to call me, just pick up the phone and dial 713.301.1546 and I’ll answer any questions you have.
P.S. The CEO of Ardent Labs here in town has a helicopter, and said it was the #1 thing that made him want to come to work each morning.
See how much easier that was to pitch since we just had to follow the simple AIDA Formula!?
I sincerely hope this useful formula helps you write content, emails, and everything else much easier!
Neville N. Medhora
Download The AIDA Formula Template:
– The same template we give to Fortune 500 companies –
– Use this template before you start writing –
– Download as Google Doc or PDF –
– Keep in your files –
Get your AIDA copy reviewed by professional copywriters:
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