The AIDA Model in Marketing (Why It’s Important, And What It’s Used For)

AIDA Formula Attention


Here’s what the AIDA Formula is in a nutshell:

Attention: Get their attention with something catchy and relevant.
Interest: Tell them interesting facts or uses.
Desire: Make them desire the product/service.
Action: Get them to take an action.

Let’s break that down into sections to understand it better:


The AIDA Formula is designed to lead people through a logical process that hooks them, gets them interested logically, gets them interested emotionally, then close the deal:

Going through these steps in order is one of the best ways to convince someone to:

  • Buy a product.
  • Buy a service.
  • Convince someone of an idea.
  • Take any action.


Neville from Kopywriting Kourse and Ross from Siege Media discuss how to use the AIDA Formula:


Here’s a little demo and reminder of how to use the AIDA formula on your own:


Using the AIDA Formula as a base, let’s see if we can convince someone to buy this helicopter:

helicopter drawing stick figure

It’s hard to start off with a blank page, but with the AIDA Formula we just have to fill in the Attention, Interest, Desire, and Action sections!

Let’s give it a try:

See how much easier that was to pitch since we just had to follow the simple AIDA Formula!?

I sincerely hope this useful formula helps you write content, emails, and everything else much easier!
Neville N. Medhora


Download The AIDA Formula Template:

Click here to subscribe
– The same template we give to Fortune 500 companies –
– Use this template before you start writing –
– Download as Google Doc or PDF –
– Keep in your files –



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