Microsoft Ads Adds Target Impression Share Bidding Option 08/04/2021

Microsoft Ads Adds Target Impression Share Bidding Option 08/04/2021

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Microsoft is adding a Target Impression Share option to its
suite of automated bidding strategies.

The feature, announced Tuesday, supports automatic bidding. Marketers set the budget, where the ads should appear, and the target impression share.

“You set your budget, where you want your ads to appear, and your Target …



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