Content Marketing

Solve 3 Puzzles in 1 Content Strategy [Video Series]

Solve 3 Puzzles in 1 Content Strategy [Video Series]

Welcome to the wonderful world of puzzles. Move the word “content” around to form marketing content, content operations, and content marketing, and you get a picture of how your company uses content. But the secret to creating a clear picture – a content strategy – is that you’re not solving for one puzzle. It’s three. …

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Technicorum Announces Influencio, the new Token for Influencers

Technicorum Announces Influencio, the new Token for Influencers

Influencio aims to solve market friction in the fast-growing micro and macro influencer market, becoming the preferred currency for transactions between SINGAPORE, Sept. 15, 2021 (GLOBE NEWSWIRE) — (via Blockchain Wire) –– Technicorum Holdings, an IT and service group specializing in Digital Assets and successful incubator of innovative Decentralized Finance (DeFi) and NFT project KingSwap, …

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These 4 Content Marketing Fails Are Fixable: Here’s How

These 4 Content Marketing Fails Are Fixable: Here’s How

When your content marketing program is starting, almost anything is likely to make a positive impact on your audience and your business goals. With minimal effort, you might see new consumers engaging with your business, brand conversations picking up speed, website visits increasing, or even more leads and sales inquiries rolling in. As time goes …

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Quora introduces Quora+ to Allows Creators to Monetize Content

Quora introduces Quora+ to Allows Creators to Monetize Content

Quora has announced the launch of its new subscription plan Quora +.  The offering by the Q&A social media platform grants subscribers access to exclusive content from Quora+ creators and curators. For writers, this means that they would share revenues from subscriptions that come by way of Quora+. The offering is in addition to Quora’s …

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Top 12 Most Common Marketing Mistakes to Avoid

Top 12 Most Common Marketing Mistakes to Avoid

Are you ready to stop taking one step back for every two steps forward when it comes to your content marketing strategy? That’s essentially what you’re doing when you fall into these common pitfalls and make simple marketing mistakes. You’re sabotaging yourself. There are plenty of challenges already – we don’t need to further hinder …

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Media planning firm Xentrix Global forays into Dubai – News

Media planning firm Xentrix Global forays into Dubai - News

Xentrix Global has a strong backing with investments from venture capital firms and angel investors. Xentrix Global recently opened its operations in Dubai. The agency aims to act as the perfect bridge between brands, agencies and media in meeting their desired communication and business goals. Its services include media planning and buying, programmatic, …

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How Video Email Affects Your Audience (and More Content Examples)

How Video Email Affects Your Audience (and More Content Examples)

This week, new research into video email gets synapses firing. A content collaboration taps into the drive to create. And a helping hand in the greeting card aisle turns into a savvy way to introduce a new service. This is your audience’s brains on video emails It might be time to reconsider your text-only email …

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Don’t Let a Poor Customer Experience Derail Your Content Results

Don’t Let a Poor Customer Experience Derail Your Content Results

You didn’t ask for it, but we’re dishing it out anyway. Welcome to Unsolicited Advice, where I dish out some content marketing guidance to one unsuspecting target – whether they want it or not. This month, I offer advice to the CEO of a customer relationship management software company that needs a lesson on the …

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