Content Marketing

Will Apple Spoil the Whole Email Marketing Barrel? (Plus More Content News)

Will Apple Spoil the Whole Email Marketing Barrel? (Plus More Content News)

This week, Apple upsets the email marketing cart, LAY’S and Uber Eats think outside the box together, and a new survey reveals what consumers want from brands – and who gets to hear their feelings. Apple takes a bite out of email At its World Wide Developers Conference (WWDC) last week, Apple announced a new …

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Why Is There So Much Hype About Content Marketing?

Why Is There So Much Hype About Content Marketing?

Content marketing is the most powerful form of marketing you can control to generate warm, qualified inbound leads to grow and scale your business.  The key for a perfect content marketing campaign is to follow a specific strategy and remain consistent with it for months. What Do Some People Say About Content Marketing? According to …

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Sibi Paul is Revolutionizing The Digital Marketing Industry by Implementing Artificial Intelligence in Content Creation

Sibi Paul is Revolutionizing The Digital Marketing Industry by Implementing Artificial Intelligence in Content Creation

The sphere of the digital marketing industry is changing like never before. Today, digital marketing includes a whole lot of things, which may or may not relate to one another. Digital marketing is no longer limited to SEO, Social Media Posts and Keywords. Be it Content strategies, content marketing, Influencer marketing, funnel systems, community management, …

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The inside story of HubSpot’s content marketing strategy

A few names have become synonymous with ‘content marketing’, and HubSpot is one such organisation. With reams of valuable content out there on their blog, disseminated for free via the HubSpot Academy and more, HubSpot has almost been the school that every aspiring content marketer has attended, virtually. In this week’s episode of Pepper Content’s …

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D2C startup SUGAR Cosmetics still “very focused” on a strong retail presence, says CEO Vineeta Singh

SUGAR Cosmetics, a direct-to-consumer cosmetics brand co-founded by IIM alumnus Vineeta Singh in 2015, became one of the leading makeup brands among customers by selling its signature Scarlett O’Hara lipsticks and foundations in most Indian skin tones. Four years later, in FY2019-20, the brand managed to clock Rs 100 crore in annual revenue, which legacy …

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‘The war of attention’: gaming brands on automation as the future of creative excellence

‘The war of attention’: gaming brands on automation as the future of creative excellence

Few industries are operating at the speed that gaming is right now. Accelerated by consumer adoption, marketers in all aspects of the gaming world are having to scale up their efforts to keep pace. The Drum and Celtra brought together gaming marketing leaders to discuss whether automation can play a part in scaling up creatives. …

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Helicopter startup Blade had phony spokesman for years, CEO admits

Helicopter startup Blade had phony spokesman for years, CEO admits

A tony private aviation charter company took the media for a ride — when they made up a phony spokesman and issued press announcements under his name, an executive admitted in a new interview. Blade, which provides chartered jets and choppers to the wealthy, created the fictional PR man Simon McLaren, who gave comments to …

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EcoSox Expands Gear Options to Help Diabetics Enjoy the Great Outdoors | News

EcoSox Expands Gear Options to Help Diabetics Enjoy the Great Outdoors | News

NEW YORK, June 17, 2021 /PRNewswire-PRWeb/ — For people with diabetes, finding the right outdoor gear can be nearly impossible. That’s why EcoSox created a non-binding hiking sock specifically designed for people with diabetes —so they no longer have to make compromises. EcoSox diabetic hiking and outdoor socks are non-binding, meaning they don’t cut circulation to …

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