Content Marketing

MarTech Interview with Ajay Khanna, Chief Marketing Officer at Explorium

MarTech Interview with Ajay Khanna, Chief Marketing Officer at Explorium

[ad_1] Ajay Khanna, Chief Marketing Officer at Explorium highlights more on how B2B marketing will continue to be more data-driven, requiring marketers to focus on multiple data signals and data points to drive better marketing success: _______ Welcome to this MarTech Series chat Ajay, tell us more about yourself and your marketing journey through the …

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Bolstering quality management with workflow automation

Bolstering quality management with workflow automation

[ad_1] Uncover the key strategies for facilitating continuous improvement in quality control Learn how to improve your quality management program through workflow automation solutions Register The systems quality professionals rely on to manage their critical processes are often rigid, depend on manual tasks and lack the ability to generate actionable insights in real time. This …

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Competitive Content Marketing Analysis Methods

competitive-content-marketing-analysis

[ad_1] Updated Sept. 21, 2021 What’s the first step to creating unique, differentiated content? Analyze the content created in your market. You need to know what your neighbors, friends, and competitors are publishing to ensure that you’re creating the most engaging, differentiated content. Completing a competitive content analysis helps you stay one step ahead in …

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Industry Dive acquires PharmaVOICE, revenue to hit $80M

Industry Dive acquires PharmaVOICE, revenue to hit $80M

[ad_1] Industry Dive, a Washington, D.C.-based business journalism outlet, is acquiring PharmaVOICE, a trade publication for pharmaceutical industry executives, its CEO and co-founder Sean Griffey tells Axios. The deal marks Industry Dive’s fourth acquisition in the last year and a half. Why it matters: The company, which is expected to finish 2021 with more than …

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Social Listening Can Help Differentiate Your Brand’s Content

Social Listening Can Help Differentiate Your Brand's Content

[ad_1] This woefully underused audience research tactic lets you spy on your competitors, monitor your industry space, and identify the voices in your sector. The well-kept secret tool is social listening. #Social listening is a woefully underused audience research tactic, says @Fi_digitaldrum via @CMIContent. Click To Tweet Now, brands are doing more on social media …

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Marketing 360® Emerging Favorite Landing Page Software on Capterra’s

Marketing 360® Emerging Favorite Landing Page Software on Capterra's

[ad_1] Marketing 360® Emerging Favorite Landing Page Software on Capterra’s Home Analytics Marketing 360® Emerging Favorite Landing Page Software on Capterra’s 2021 Shortlist We store cookies on your computer to improve your experience and provide more personalized services, both on this website and on other sites. For more information about the cookies we use, see …

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Media planning firm Xentrix Global forays into Dubai – News

Media planning firm Xentrix Global forays into Dubai - News

[ad_1] Xentrix Global has a strong backing with investments from venture capital firms and angel investors. Xentrix Global recently opened its operations in Dubai. The agency aims to act as the perfect bridge between brands, agencies and media in meeting their desired communication and business goals. Its services include media planning and buying, …

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How Video Email Affects Your Audience (and More Content Examples)

How Video Email Affects Your Audience (and More Content Examples)

[ad_1] This week, new research into video email gets synapses firing. A content collaboration taps into the drive to create. And a helping hand in the greeting card aisle turns into a savvy way to introduce a new service. This is your audience’s brains on video emails It might be time to reconsider your text-only …

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