Content Marketing

Don’t Let a Poor Customer Experience Derail Your Content Results

Don’t Let a Poor Customer Experience Derail Your Content Results

[ad_1] You didn’t ask for it, but we’re dishing it out anyway. Welcome to Unsolicited Advice, where I dish out some content marketing guidance to one unsuspecting target – whether they want it or not. This month, I offer advice to the CEO of a customer relationship management software company that needs a lesson on …

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Consider supply and demand chains for your marketing content

Consider supply and demand chains for your marketing content

[ad_1] Business leaders frequently think in terms of supply chains and demand chains: processes and networks that drive inputs for your products and services, and then structure their eventual consumption. Could the same concepts apply for inputs and outputs from your martech stack? On the content side, I think the answer is “yes.” There’s a …

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How to Help Your Content Get Found

How to Help Your Content Get Found

[ad_1] A mere decade ago, the term “conversational search” would have meant nothing to professionals on the front lines of the ever-evolving content creation and SEO industry. Today, it’s a core targeting strategy employed by thousands of companies, big and small, to increase web traffic and drive consumer engagement. What makes conversational search an important …

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How Content Creation and Content Curation Should Work Together

How Content Creation and Content Curation Should Work Together

[ad_1] Let’s start by defining the differences between content creation and content curation. August 11, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Most entrepreneurs realize by now just how valuable content can be. With excellent content, you can improve your reputation, attract more people to your website and ultimately score …

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Try these Storytelling Structures To Build, Strengthen, or Repair Your Brand

Try these Storytelling Structures To Build, Strengthen, or Repair Your Brand

[ad_1] Updated August 9, 2021 What are your brand’s stories? #ApostrophesMatter One of the more controversial topics in marketing is how much control any company has in its “brand.” On one side of the argument are those who say brand control is an illusion. The thinking here is that not only do you not have …

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9 side hustles that you can pursue for extra income this summer

9 side hustles that you can pursue for extra income this summer

[ad_1] Breadcrumb Trail Links Shopping Essentials These courses will help you get started quickly to earn some extra money Author of the article: StackCommerce Publishing date: Aug 08, 2021  •  3 hours ago  •  3 minute read Photo by Thought Catalog /Unsplash Reviews and recommendations are unbiased and products are independently selected. Postmedia may earn an …

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