Content Marketing

8 Expert Tips to Help You Personalize Your Content and Segment Your Audiences

8 Expert Tips to Help You Personalize Your Content and Segment Your Audiences

[ad_1] Personalization and segmentation are closely related, but they aren’t the same thing. They share a common goal (to deliver content that reflects what the reader, viewer, or listener wants). But each technique approaches it differently. Think of it this way. Media companies such as Disney segment their TV audiences into groups with shared interests. …

8 Expert Tips to Help You Personalize Your Content and Segment Your Audiences Read More »

20 Words Journalists Loathe (and More of This Week’s Content Marketing Stories)

20 Words Journalists Loathe (and More of This Week's Content Marketing Stories)

[ad_1] This week, we’re sharing examples to help you avoid the cringe, promote your events on LinkedIn, and imagine creating a whole new world. Cision helps marketers avoid cringe-inducing copy “User-friendly content at a world-class organization transformed into unprecedented ROI.” If that sounds like most of the marketing copy you read (and some of what …

20 Words Journalists Loathe (and More of This Week’s Content Marketing Stories) Read More »

Integrately - Integration platform