Copywriting

Why Tuesday, July 27, Will Be a Landmark Day for AWAI Writers…

Watch Video Big things are happening here at AWAI … And on July 27 at noon Eastern, we’re going to rock the copywriting world with some huge news, along with unveiling something very special that’s been in the works for a while now. You’ll discover why this year’s must-attend event for writers promises to be the …

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Why NOW Is the Time for You to Join the Ranks of Well-Paid Writers…

young woman working on digital marketing

As you read this, companies are literally spending billions of dollars on digital marketing every single week. Fact is, they’re spending over $412 billion … this year alone. They’re paying writers to create emails. Sales letters. Online ads. Blog posts. Social media posts. Content articles. And more. All the ways they connect and engage with customers. …

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🗞 The S.T.U.P.I.D. Email (7-23-2021) :: Copywriting Course

lemon vw ad

(Swipe, Thought, Uplifting, Picture, Interesting, Drawing) ​This is a fun email for Friday July 23rd, 2021. Hope you like it 🙂   This iconic advertising campaign for the Volkswagen Beetle was created by the Doyle Dane Bernback advertising agency in the 1950’s and 1960’s. They needed a fun and quirky campaign to advertise this fun …

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Enrollment Closing at MIDNIGHT — Become a Certified UX Copywriter!

group of happy people looking at computer having a pleasant experience

If you want to take advantage of an opportunity that will make you irresistible to clients … By arming you with a writing skill EVERY company online needs — but 99% of copywriters don’t have … If you want to work on writing projects that let you tap into your creativity and have fun crafting “personalities” for …

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How You Can Be a Detective, a Scientist, a Psychologist, and a Superhero When You Do This Kind of Writing

Man researching website on laptop with magnifying glass

Do you remember playing make-believe as a kid? What was your favorite role? Maybe you loved to be an astronaut or a firefighter. Or a teacher. Were you ever a detective? Maybe a scientist? I know I spent a lot of time being a superhero … One of the best things about being a professional freelance …

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Why User Experience (UX) Copywriting Is a Competitive Edge

Man sitting at table using laptop

“You never get a second chance to make a first impression.”—Will Rogers Research shows you have 27 seconds to make an impression when you first meet someone. Online, that number slips to about three seconds. That’s right, three seconds before your hard-earned visitor hits the “back” button and skips off for greener pastures. Argh! Maybe …

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Why Writing Small Fragments of Copy Can Make You an In-Demand Writer (and 5 Ways to Get Started)

Man writing on notepad at desk with laptop

There’s no denying that long-form sales copy can help a client acquire lots of new customers and increase their overall sales. But writing short bursts of copy can also pack a big punch. And the demand for trained UX copywriters to craft those key pieces of copy is growing at a rapid pace. That’s because …

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How to Create Samples for Starting a Freelance Writing Career — Free Webinar and Q&A

Smiling coworkers writing on notepad with text overlay of the words Just Announced! Create a Winning Writing Portfolio

No copywriting samples? No problem! Clients often ask you to send over writing samples to evaluate your writing ability. Join me, along with AWAI’s Chief Business Officer Jaclyn Mehler and AWAI Copy Chief Sandy Franks, at 12:00 pm ET on Friday, July 23, 2021 for the free Inside AWAI webinar, How to Create a Winning …

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How To Get On AppSumo (w/ Ayman Al-Abdullah, President and CEO of AppSumo) :: Copywriting Course

Every week I get approached by people asking how to get their product on AppSumo, so thought we’d go straight to the source and ask the CEO of AppSome Ayman Al-Abdullah! Watch the full Ayman Al-Abdullah interview here: Ayman Al-Abdullah is the current CEO and President of AppSumo, previously worked for Microsoft. AppSumo gets discounts …

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