CPM (Cost Per Impression)

Target ROAS for Branded Campaigns: Don’t Do It

Target ROAS for Branded Campaigns: Don’t Do It

[ad_1] Google’s algorithmic learning is a powerful tool. Most JumpFly accounts have some element of automated bidding, and it’s valuable when used in the right way. Bidding algorithms are extremely effective at knowing where traffic is converting best, in ways a human simply can’t keep up with. That said, machine learning has its limits. Managing …

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The Washington Post launches digital ad network to take on Google and Facebook

The Washington Post launches digital ad network to take on Google and Facebook

[ad_1] The Washington Post on Tuesday launched an ad network as part of its Zeus advertising technology business, executives told Axios. The network has been in the works for two years. Why it matters: Marketers have long said they want to buy ads with the ease and efficiency of platforms like Google and Facebook, but …

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HP Announces Spectre x360 16-Inch 2-in-1 With Fall 2021 Lineup

HP Announces Spectre x360 16-Inch 2-in-1 With Fall 2021 Lineup

[ad_1] Image: HP Remote work isn’t going away, so to help getting work done at home a bit easier, HP just announced a slew of new devices, from laptops to tablets to all-in-ones. Let’s jump in.  The headline device in HP’s updated fall lineup is the new Spectre x360 16-inch 2-in-1 (starting at $1,639), which …

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iPhone 13 Pro Reviews See Positive Impressions; Incredible Battery Life, Powerful Camera Revealed

iPhone 13 Pro Reviews See Positive Impressions; Incredible Battery Life, Powerful Camera Revealed

[ad_1] Experts have given high praises to the iPhone 13 Pro and Pro Max. The smartphones showed outstanding performance, increased battery life, and amazing camera systems. Despite its expensive price, iPhone 13 Pro reviews highlighted some very special features that justify the cost. The iPhone 13 series comes in four models, each with their own …

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Time to bench Chiefs’ Clyde Edwards-Helaire in fantasy football

Time to bench Chiefs' Clyde Edwards-Helaire in fantasy football

[ad_1] First impressions go a long way. And when those first impression confirm previous trends, they can stick like superglue. Andy Reid teams, dating back to his time with the Eagles, have consistently produced top-tier fantasy running backs — from Duce Staley to Brian Westbrook to LeSean McCoy in Philadelphia to Jamaal Charles and Kareem …

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