CPM (Cost Per Impression)

PubMatic Research: IDFA Changes Provide New Opportunities To Engage Mobile Consumers

PubMatic Research: IDFA Changes Provide New Opportunities To Engage Mobile Consumers

[ad_1] Susan Wu is the Senior Director, Marketing Research at PubMatic. Here, Wu looks at how Apple’s iOS 14.5 update is already creating new opportunities for advertisers, their agencies, and publishing partners. Apple’s 14.5 update to iOS sent advertisers and other platforms (we’re looking at you, Facebook) scrambling to figure out how to track users …

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With 40% spike in ad spends, Livspace bets on TV for first time for its ‘Don’t try this at home’ campaign

With 40% spike in ad spends, Livspace bets on TV for first time for its ‘Don’t try this at home

[ad_1] Click on the Image to watch the TVC. The 14th season of Indian Premier League (IPL 2021), which was postponed in May this year in the wake of the Covid-19 pandemic, has resumed. As it is expected to get bigger in viewership this time, brands foresee greater returns in terms of visibility via marketing …

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Nielsen, Facing Scrutiny For Measurement, Sets Shift To “Impressions-First” Mode As Broadband-Only Homes Enter Mix In 2022 – Deadline

Nielsen, Facing Scrutiny For Measurement, Sets Shift To “Impressions-First” Mode As Broadband-Only Homes Enter Mix In 2022 – Deadline

[ad_1] Nielsen is adopting a way of transacting advertising buying and selling that is favored by many top local TV station groups. Impressions-based buying and selling of advertising will be the new focus, as broadband-only households get set to be added to the statistical mix in January 2022. The change follows a period of pointed …

Nielsen, Facing Scrutiny For Measurement, Sets Shift To “Impressions-First” Mode As Broadband-Only Homes Enter Mix In 2022 – Deadline Read More »

How to Plan and Start a Digital Advertising Campaign

How to plan and launch a digital advertising campaign

[ad_1] It is not possible to open a laptop or turn on a phone without the provision of various forms of digital advertising. From Google AdWords and Facebook retargeting to programmatic, pre-roll, native advertising and sponsored content. Options, terms, and methods can be tricky. Despite these barriers, digital advertising continues to evolve only as a …

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Global Search Engine Advertising Services Market 2021 Worldwide Industry Size, Key Trends, Growth Drivers, Opportunity, Forecast to 2026

Search Engine Advertising: What is it, How Does it Work &

[ad_1] Global Search Engine Advertising Services Market 2021 by Company, Regions, Type and Application, Forecast to 2026 recently launched by MarketsandResearch.biz endows you with the best market research and analysis performed with the advanced tools and techniques. The market report is formulated with the most excellent and superior tools for collecting, recording, estimating, and analyzing …

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