E-mail Marketing

17 Email Marketing Metrics Every Marketer Needs to Know

17 Email Marketing Metrics Every Marketer Needs to Know

[ad_1] Editor’s note: this post was updated for accuracy and freshness in September 2021. Email marketing can take time to master. It involves keeping best practices in mind for every campaign you create, overcoming common rookie mistakes, and optimizing emails for increased engagement. However, these practices alone do not ensure success. You must also understand how …

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The Litmus Team’s Favorite Emails of September 2021

Litmus

[ad_1] 🍂 As we make our way into fall, and the season that sees our inboxes burst with pre-holiday promotional emails, there is a wonderful sense of calm and clarity in the inboxes of the Litmus team. We were delighted by beautifully crafted animated GIFs, simple and clean designs, clever subject lines, considerate copywriting, and …

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How to Get More Email and Newsletter Signups With Your Landing Page

unbounce

[ad_1] Despite the constant barrage of shiny new apps and social platforms out there, email marketing has still got it. In fact, 77% of marketers are seeing more email engagement than ever before in 2021. Of course, it’s one thing to get results from your existing email subscribers and a whole ‘nother one to get …

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