SEO

How to Create Cornerstone Content That Google and Your Audience Will Love

How to Create Cornerstone Content That Google and Your Audience Will Love

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Creating the right content for your website needs serious planning and development. In an increasingly competitive world, it’s not enough that your audience loves it — Google has to love it …

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Pack Up the Big Top: Insights from MozCon Virtual 2021’s Grand Finale

Pack Up the Big Top: Insights from MozCon Virtual 2021's Grand Finale

Tom advised SEOs to take advantage of Google Discover, which is actually a massive, untapped traffic opportunity as it’s more responsive to speed than organic search. “For most sites I see that are taking Google Discover even remotely seriously, they are getting more traffic from Discover than from organic search.” – @THCapper dropping shocking stats. …

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Fulfill Untapped Customer Demands Through Your Faceted Navigation

Fulfill Untapped Customer Demands Through Your Faceted Navigation

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Faceted navigation allows customers to narrow down search results based on specific product attributes. They typically exist on Product Listing Pages (PLPs) and are a great way to help users intuitively …

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A Statement in Support of Indigenous Peoples in This Time of Grief

A Statement in Support of Indigenous Peoples in This Time of Grief

We express solidarity with the Indigenous communities of this continent grieving their precious lost children. What occurred at the boarding and residential schools of Canada and the US is cruel beyond words. We call for the rights, needs, requests, and words of Indigenous Peoples in their own voices to be foregrounded in all areas relating …

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