Social Media Marketing

Testing Facebook Ad Creative: The Path to Better Sales

Testing Facebook Ad Creative: The Path to Better Sales

Want more sales from Facebook ads? Wondering if better creative could improve your results? In this article, you’ll learn how to efficiently test your Facebook ad creative so you can scale your results and increase sales. Why Facebook Ads in a Post-COVID World? Let’s start at the beginning. Why Facebook ads? Especially following so close …

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Geotargeting TikTok Ads: How to Reach a Local Audience

Geotargeting TikTok Ads: How to Reach a Local Audience

Are your local customers on TikTok? Wondering how to reach a new TikTok audience based on a precise geographic area? In this article, you’ll discover a step-by-step guide for using DMA geotargeting TikTok ads to reach a narrow local audience. The Benefits of Advertising on TikTok It’s no surprise that businesses are clamoring to be …

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How we’ve built and evolved our habit of giving back at Buffer

How we’ve built and evolved our habit of giving back at Buffer

In 2020, it was more important to us than ever to support small businesses and non-profit organizations. There are so many organizations offering essential services to their communities, and we have felt so lucky to be able to support them while continuing to support our own customers. We always want to give back each year …

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Instagram Marketing Beyond Images: What’s Working in 2021

Instagram Marketing Beyond Images: What’s Working in 2021

Is your Instagram strategy focused mostly on images? Are you wondering what else is working on the platform? In this article, you’ll find strategic Instagram insights you can put to work today. Why Your Instagram Strategy Should Evolve Now Instagram is known for being a visual platform and has historically been favored by creative businesses …

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What Is Social Media Marketing And How To Make Most Of It

What Is Social Media Marketing And How To Make Most Of It

We live in an online age and nothing reflects it more than social media. According to Statista, there are currently 3.78 billion people using social media platforms and this number may increase to 4.41 billion by 2025. In other words, using tools like Facebook, Instagram, or LinkedIn for marketing purposes becomes more and more crucial. …

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Improving Instagram Engagement to Build Community and Conversions

Improving Instagram Engagement to Build Community and Conversions

Is your Instagram engagement falling day by day? Could you be making mistakes that turn your followers off? In this article, you’ll discover a proven strategy to help you get more engagement on Instagram and stop making potentially dangerous posting mistakes. Why Instagram Engagement Is a Priority Engagement is the act of taking the time …

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How to change Twitter handle without affecting your follower list

How to change Twitter handle without affecting your follower list

Twitter is an excellent avenue for personal and business branding. Having a misaligned username on Twitter that just doesn’t represent your brand anymore can be catastrophic for your branding game. Things get more severe with a Twitter username that is embarrassing, older or has a string of random numbers (marketer’sden698#42) at the back. No one …

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How to Do an Instagram Giveaway: Ideas and Tips

How to Do an Instagram Giveaway: Ideas and Tips

Wondering how to run an Instagram contest? Looking for Instagram giveaway ideas you can adapt? In this article, you’ll find tips and inspiration to help you plan successful Instagram giveaways that support your marketing goals. What Are Instagram’s Rules for Contests? Instagram makes it relatively easy to run contests, compared to Facebook regulations that limit …

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