In moviemaking, lights + camera + action = the super trio of celebrity success. But in the world of digital technology and performance marketing, the equation is copy + SEO + action = the super trio of content success. If you want to push out killer content that will achieve your action goals, then this is your magic formula.
Your action goals (CTAs) are to convert customers – to get them to take some action that will benefit you and them. That could be awareness (getting them to visit your website), subscribing, liking, sharing, requesting a quote, adding to cart, buying, donating etc.
The means to these action goals is your content and SEO combo. Once your keyword collection data is sorted, t hen, and only then, can the fun begin – you can start writing!! (After all, it is what you were born to do).
You now get to find your voice, your muse and your writing mojo – you get to write your story, (which will, of course, include strategically placed keywords).
We are all wired for story – it is primal to our human make-up.
So, as a content writer, you need to tell a good story, whether your role or focus is informer, persuader or influencer.
SEO keywords and technical search terms need to be couched in the wonder of creative storytelling, and as a wordsmith, this is where you live and breathe.